Internal communication can be scary – but, believe me, it’s extremely rewarding.

You are only a few steps away from making your communication more effective and fulfilling.

Estimated reading time: 4 min

According to the Gallup State of the Global Workplace report, 85% of employees are not engaged or are actively disengaged at work. The economic consequences of this global ‘norm’ are approximately USD 7 trillion in lost productivity. Eighteen percent are actively disengaged from their work and workplace, while 67% are ‘not engaged’. Poor leadership and communication are at the heart of this issue.

Now, we all know that communicating with others is an essential aspect of workplace culture. Regardless of a person’s precise job description, from c-suite executives to every other person in the organisation, we spend most of our time planning or writing messages, actively expressing ideas or listening and responding to others. But, despite the effort that goes into this significant activity, I often hear the following frustrations:

• Why don’t they get it?

• Why am I not seeing a change in behaviour?

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Clear vs cluttered

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What is a clear message, an understandable text, digestible content? In today’s corporate world it’s often hard to find simply worded, easy to understand, relevant and meaningful information, especially when it comes to translating company strategies into key messages and storylines. So stop cluttering your messages, brochures and power point slides with corporate jargon, filler words, technical terms and abbreviations that clog up your texts. Keep it simple, clear, pragmatic. It makes your writing more informative, more entertaining and hopefully more relevant.

There is a reason why it still is best practice to adhere to the basic principles of good journalistic writing: Who, When, Where, What, How, Why. I use it all the time. Even if only as a mini checklist to make sure I've covered all my bases, and because I then feel more at ease. Your readers will be more interested in what you have to say, motivated by the knowledge and information you are sharing, possibly intrigued by the message you are conveying and maybe even engage in a conversation with you. What more do you want.

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by Christine Köchli