Sit back, relax and let it happen – a quick guide on how to organize successful town hall meetings.

So when was the last time you attended a town hall hosted by your company executive? And more importantly what did you personally get out of the meeting? And last but not least: how did you feel after the “big” event?

Let’s be honest, most of the time we simply: sit back, relax and let it happen right? And we walk back to our workplace and dive straight into our daily routine…and are rarely reminded of the event, let alone feeling any differently.

Now, I am not saying it is an easy task to plan for a large audience meeting – on the contrary, I think it is one of the most difficult meeting formats to actually plan for, because the audience is mostly heterogeneous and it is difficult to actually make this an “all inclusive” event, and even more difficult it is to have a dialogue. Inolvement and engagement are the ultimate goals which we try to achieve in employee communication - but sometimes we fail.

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Situation

A multinational, mid-size company was aware of the common problems their employees were dealing with. At the time those were rather broadly defined issues such as; malfunctioning systems, broken inter-company processes, inappropriate communication channels and messages and lacking customer-centric actions.

In their quest to find the real issues, different methodologies including tailored surveys and informal roundtables were used. But, unfortunately none of these helped reveal the real issues either. Employees stated that their problems were not identified correctly, nor did they find a way to describe them in the context of their individual business situations, and they certainly did not feel that their issues were effectively acknowledged nor handled appropriately. Employees also mentioned that even if they had found a solution for a problem, they quickly moved on and that they were too busy, or there was no appropriate platform to share their experience with others around the globe. Does this sound familiar? Fortunately, the client did not give up and took the time to dig deeper. As a result together we developed the 5 practical steps for better experience sharing through Employee Communication and a corresponding model

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